It seems to be the case that many of the people who are attracted into the healing professions are not necessarily the most business-minded of people. This is a generalization, of course, but after coaching with osteopaths, chiropractors, masseurs, sports therapists, fitness trainers and many others in similar fields it would appear to be the case. The idea of selling yourself and letting the world know who you are and what you do is not appealing to everyone, but it is nonetheless vital in establishing a great, profitable business.
So what makes a successful healthcare practice? I would argue that foremost it is marketing. There, I've said it. Marketing. Probably one of the most disliked words I hear from colleagues and coaching clients.
What does marketing mean to you? If you are answering: adverts, yellow pages, expensive, waste of money, then you're probably just being misled by the media portrayal of
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